1. Owner does not get as good a “net” price because Buyer is equally knowledgeable; knows the Vendor is paying no sales commission and is that much more determined to haggle over the price.

2. The Vendor often asks less than the property may fetch on the market.

3. The Vendor is limited in the ability to “qualify” the buyer.

4. What competence does he have to distinguish between the lookers and truly interested people, etc....

5. In negotiations he is too close, too emotional, as opposed to the professional detachment of the broker/agent.

6. Balky buyers hide objections about the shortcomings of the house. With a realtor/agent these objections tend to surface, many of which can be corrected or neutralized.

7. If a closure date is urgent, it will cost him money since the buyer will probably pressure him. As brokers we are the cushion between the Vendor and the Buyer and are more capable of bringing about an accommodation.

8. Unless he is unusually knowledgeable in the financial field, he could run into problems re: financing, i.e. mortgages, rates, availability of funds and so on.

9. His lack of prospects. He has one property, but we have many prospects. (The odds of selling a house from an ad is 1 in 47). The Broker can offer him a list of interested buyers.

10. He has no technique of follow-up if the prospective purchaser declines to discuss. We can do so with propriety.

11. His prospective “market” is limited in those he reaches by a lawn sign or a newspaper advertisement. Our market is across the city and across the country through our out-of-town contacts and the Internet.

12. The cost of his advertising, signs, lost time, annoyance, irritation etc. are things that are written off and can never be replaced.

13. Lawyers will charge one half as much again whereas we as brokers have the forms, know-how, etc. and thus the legal function is reduced to a minimum.

14. He can’t show the property impersonally because it is an emotional involvement. A Realtor can do so with a believable impersonal presentation.

15. Private sale property suffers from “market age” after being on the market a long time. And when finally listed is at a disadvantage because of overexposure and non-buying.

16. The tendency to overprice because of emotionalism - pricing the owner cannot justify as opposed to our relative information and market value system.

17. The limitations it imposes on him, i.e. can’t go to the cottage, golfing, out for the evening, etc. If he does, he misses prospects.

18. Sign-looking prospects, i.e. walkers-by, assess property externally only. With a Real Estate Company’s sign, they feel free to telephone the Realtor for interior details, etc....

19. The owner is prone to exaggerate. This is natural but not factual. It may deter and cause prospective buyers to turn away.

20. Closing dates are more easily facilitated by a broker negotiating between two parties unemotionally, than by parties themselves.